Saturday 24th October 2020,
Metro Life 360

Beyonce The New Face Of H&M

Beyonce The New Face Of H&M

Get ready to be seeing a lot of Beyonce Knowles this summer.

Queen B has inked a deal to become the new face of H&M.

The ad campaign is set to launch at the beginning of May, and will feature a new single, “Standing On The Sun.”

The ads will introduce Beyonce as Mrs. Carter, which runs paralell with her upcoming sold-out Mrs. Carter Show world tour.   The tour kicks off April 15.

Of the product, Beyonce says; “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements —\– fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

 

 

[Image via: H&M]

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