Get ready to be seeing a lot of Beyonce Knowles this summer.
Queen B has inked a deal to become the new face of H&M.
The ad campaign is set to launch at the beginning of May, and will feature a new single, “Standing On The Sun.”
The ads will introduce Beyonce as Mrs. Carter, which runs paralell with her upcoming sold-out Mrs. Carter Show world tour. The tour kicks off April 15.
Of the product, Beyonce says; “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements —\– fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
[Image via: H&M]
